Digital marketing is an umbrella term for all your online marketing efforts. It is performed through various channels such as Google search, social media and emails to connect with current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing is not as effective as it used to be.
Marketing is all about connecting with your audience at the right place and at the right time. Today, you need to meet them where they are already spending time: On the Internet. Our digital marketing specialists monitor things like what is being viewed, how often, for how long and sales conversion.
Importance of Digital Marketing
Unlike most offline marketing efforts, digital marketing allows the marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no sure-fire way to know if that ad was responsible for any sales at all.
Digital marketing is an essential component of any business and our experts can help you measure the return on investment in a speedy turnaround time. Our Digital Marketing team sits in Florida, having adequate knowledge and experience to manage your marketing activities through every possible sources and techniques.
Our Marketing Techniques
SEO: SEO is a process of optimizing your website to rank higher in search engine results pages, therefore increasing the amount of organic traffic that your website receives.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up and reach of your website so that your webpages appear at the top of a search engine. Ultimately, our goal is to attract visitors to your website when they search for products, services or information related to your business.
Content Marketing: The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation or customers.
Have you heard the expression, "Content is king?" If not, you have now. Great content is the fuel that drives your digital marketing activities. It is a key pillar of modern SEO. It helps you get noticed on social media.
Social Media Marketing: People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research and educate themselves about a brand before engaging with that organization.
We promote your brand on social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram) to increase brand awareness, drive traffic and generate leads to your business. This conclusively leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become your customers too.
Email Marketing: We do email marketing as a way of communicating with your audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Email has been around for more than two decades and it’s not going anywhere anytime soon. It is still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour... See what we mean?
Results That Matter
Ingenious Talents Consulting & Services, a professional creative agency based in Florida offer marketing plans that are driven by understanding the most profitable business lines and operational challenges.
We create well balanced, integrated digital programs that make sense for your entire business and work towards your ultimate goals.
Just give our digital marketers a buzz and get evoked crafting a campaign that will rocket your brand recall into orbit.